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An organization’s digital marketing strategy is defined under a company’s marketing strategy. To create successful digital marketing strategy certain conditions are required such as adequate selection of digital marketing tactics and optimal allocation of a marketing budget. Ultimately a well-executed digital strategy enables a company to produce the desired results leading to long term earnings.
Search Engine Optimization is a way of optimizing a website to improve its visibility and ranking in search engine results. The goal of successful SEO is to increase the quantity and quality of organic (non-paid) traffic to a website.
- SEO
- Paid Search
- Social Media Ads
- Social Media Posting
- Display Advertising.
Successful SEO produces extremely rewarding results with great effectiveness in achieving high customer concentration with close to zero costs per exposure. However, these successful efforts require time and investment to produce a positive return on sales (ROS). ROS is an important to track overall performance of your business relative to spending and sales strategies.